News

According to Snow & Ice Management Association, the most successful contractors treat snow operations as a year-round business. That means planning sales, staffing, and equipment months—or even years—ahead.

The latest SIMA CSP webinar dives into a key question for contractors: what actually makes a million-dollar brand? The session breaks down practical strategies for building stronger positioning, improving customer perception, and driving long-term business growth.

The Snow Plow News 2026/2027 Media Guide is now available, offering brands a strategic way to reach contractors, fleet managers, and decision-makers actively researching equipment year-round—not just during trade show season.

Salt shortages and rising costs are forcing contractors to rethink how materials are used in winter operations. SIMA highlights practical strategies to help extend salt resources, focusing on operational efficiency, smarter application methods, and disciplined crew procedures to maintain safety while conserving supply.

Vue Robotics combines AI, sensors, and cloud technology to give snow contractors 24/7 visibility into site conditions—eliminating costly drive-bys and delivering real-time ground truth.

The Snow & Ice Management Association (SIMA) has launched its new Safety 1st Training Program for sidewalk crews and snowplow operators. The program offers both online and classroom options, equipping teams with essential skills for safe and efficient snow and ice management. Key topics include operator health, equipment use, chemical safety, and storm preparedness.

Stephen Latin-Kasper, a seasoned analyst with over 25 years of experience turning raw data into strategic insights for the work truck industry, recently completed an in-depth analysis to create a mathematical model that predicts plow mount registration potential out to 2050.

When it comes to industrial snow removal, East Coast Facilities isn’t just keeping up—they’re setting the pace. With a fully self-performed model, one of the largest snow fleets in the country, and specialized equipment like the Ceries Gravity salter, they’re redefining efficiency and control for high-demand, high-security sites. Snow Plow News takes you inside the contractor built for the facilities that can’t afford to shut down.

The Snow and Ice Management Association (SIMA) supports private snow contractors across the U.S. and Canada with training, resources, and advocacy. With over 1,200 members, SIMA is building a stronger, more connected industry—one contractor at a time.

Video is no longer a nice-to-have—it’s a must for industrial and snow/ice businesses looking to educate, engage, and earn trust. From product demos to recruitment reels, the right video strategy can drive real results.

Forecast accuracy is slipping due to quiet cuts in critical weather data. Find out what’s changing — and how it’s affecting your snow operations.

Trade shows are essential but expensive—especially in the snow and ice industry. Smart Interactive Media helps companies cut costs without cutting corners by turning every trade show into a high-impact, lead-generating opportunity. From targeted campaigns to custom landing pages and strategic follow-ups, SIM helps you spend less and convert more.