News

Trade shows are essential but expensive—especially in the snow and ice industry. Smart Interactive Media helps companies cut costs without cutting corners by turning every trade show into a high-impact, lead-generating opportunity. From targeted campaigns to custom landing pages and strategic follow-ups, SIM helps you spend less and convert more.

Take SIMA’s short, anonymous survey on snow and ice business economics. Your input helps shape industry benchmarks—and you'll get a copy of the final report plus a chance to win $50.

When selecting a collection agency to go after your delinquent accounts, there are several key factors to consider, especially in light of recent regulatory changes like Reg F instituted by the Consumer Financial Protection Bureau (CFPB).

The return of the Vehicle Inventory and Use Survey (VIUS) offers a goldmine of data for the work truck industry. From plow mount trends to broader vehicle insights, this data provides a foundation for crafting informed market strategies and creating reliable forecasts tailored to your business needs.

Winter is just around the corner, and for those in snow and ice management, preparation is critical. Snow Plow News is excited to share that SIMA’s annual Winter Boot Camp, a go-to resource packed with best practices, tips, and insights, is now available on demand! This year’s boot camp was filled with expert advice on everything from preparing your sites and equipment to training teams and educating clients.

Norcast Weather and Media Group combines human expertise with advanced technology to deliver hyperlocal, precise forecasts tailored to the needs of contractors, public works, and utility services. By blending real-world insights with cutting-edge tools, Norcast helps clients across the Northeast, Midwest, and Great Lakes regions make informed, timely decisions—saving valuable time and resources.

Prepare your sidewalk teams for winter with SIMA’s comprehensive Sidewalk Safety Training Program. Featuring customizable, mobile-friendly modules, this program ensures your crew is equipped with the knowledge and tools to stay safe all season. Prioritize safety and streamline your preseason training with SIMA’s expert resources.

Safety training is crucial for snow and ice removal services due to the hazardous conditions and unique challenges posed by winter weather.

As the hot, humid months of the summer have us turning on the air conditioning or finding an outdoor pool for respite from the heat, SIMA (Snow & Ice Management Association), also wants you to think about snow and ice.

Every business operates with some form of payment terms, typically requiring payment at the time of service or within 15-30 days of invoicing. Most customers adhere to these terms. However, for those who do not, it's crucial to differentiate between your "Payment Policy" and "Collection Policy."

This groundbreaking app addresses challenges faced by gig workers and homeowners, presenting a unique solution that streamlines processes, enhances transparency, and significantly reduces costs.

Snow Plow News talks with Todd Reilly, President of trDIGITAL, about how they are utilizing their marketing expertise in the snow and ice industry.