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There are several sales and marketing activities a snow and ice contractor can employ NOW – for little cost and effort. We talked with Todd Reilly of trDIGITAL on what interactive activities will be simple and most effective during the off-season. 1. Google My Business - Getting control of your Google My Business account and maximizing the tools available is paramount. There is no excuse for not optimizing the biggest free tool that exists for every business. 2. Your Truck – Every truck serves as a billboard for the services you provide. Apply a QR Code to your truck and now it is an easy tool for a prospect to snap and call. Place advertising on the side and the tailgate to be sure everyone has a chance to view. This is how you connect with a customer in a way that makes the best sense 3. Stay Connected – Take the time to call, text, email or send out an e-blast to your current, past and future clients. If you do not have the time, your competition will…
 

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