Video is no longer a nice-to-have—it’s a must for industrial and snow/ice businesses looking to educate, engage, and earn trust. From product demos to recruitment reels, the right video strategy can drive real results.
Let’s face it—video isn’t optional anymore. It’s one of the most effective tools industrial and snow/ice management companies can use to build trust, drive sales, and stand out in a crowded, seasonal market.
In this eye-opening blog, Tim Busch of TB Productions shares why 91% of businesses are now using video in their marketing—and why companies in snow and ice control should pay attention. Whether you’re manufacturing plows, selling de-icing products, or running a snow removal operation, video helps:
- Showcase your equipment in action
- Build trust with municipalities and contractors
- Explain technical products simply and visually
- Train seasonal crews quickly and consistently
- Attract top-notch talent when you need it most
The blog also highlights 10 proven types of videos for industrial use—with examples from real companies like MetalTek, Orion Lighting, and Master Lock. From aerial facility tours to animated product demos and recruiting videos, it’s full of inspiration for any business looking to turn video into a competitive edge.
Watch how industrial brands are using video effectively—and see how your snow and ice business can too: Why Video Is So Important to Industrial Companies