News

Letter From the Publisher: Leaving Corporate to Build Something That Mattered
What started as a career inside corporate America eventually became something more: a decision to build an independent media platform focused on real equipment insight, real contractor experiences, and the people who keep winter moving.
Read More
Flexigo: Europe’s Multi-Functional Tractor Finds Its Footing in the U.S.
Aebi Schmidt has brought the Flexigo — a multi-functional tractor long popular in Europe — to the U.S. Built for year-round use, it tackles snow and ice with multiple attachments and fits into tight spaces like bike lanes where trucks can’t.
Read MoreBobcat Toolcat: Year-Round Power for Municipalities
The Bobcat Toolcat Utility Work Machine is transforming year-round maintenance for municipalities. With compatibility for a wide range of attachments, including snowblowers, angle brooms, and blades, the Toolcat excels at winter snow removal and seamlessly transitions to summer tasks. Combined with reliable skid loaders and track loaders, Doosan Bobcat offers municipalities efficient, all-season equipment solutions
Read MoreThe Future of Salt Logistics Is On-Site With SiteTote
SiteTote is helping snow contractors streamline winter operations with smarter on-site salt logistics. With the launch of its newly redesigned website and an upcoming appearance at the SIMA Symposium, the company is showcasing how contractors can reduce fleet demands, improve response times, and simplify snow operations.
Read More
There’s No Off-season for Snow and Ice Manufacturers
You might think snow and ice equipment manufacturers take it easy in the summer—but the reality couldn’t be further from the truth. From forecasting sales and managing inventory to launching marketing campaigns and running cold-weather tests, the so-called “off-season” is anything but quiet. In this guest editor piece, Mark Klossner pulls back the curtain on what keeps OEMs busy long after the snow melts—and why getting it right in July makes all the difference in January.
Read More
A 52-Week Approach to Smarter Snow & Ice Operations by SIMA
According to Snow & Ice Management Association, the most successful contractors treat snow operations as a year-round business. That means planning sales, staffing, and equipment months—or even years—ahead.
Read MoreSponsored

Extra Mile Snow Brings Wolf America Equipment to U.S. Contractors
As contractors look for more efficient and cost-effective equipment, Extra Mile Snow is helping bring machines from Wolf America to the U.S. market—backed by real-world use in their own fleet.
Read More
Hilltip Brings Fleet Days to North America with First-Ever Event in Fort Wayne
Hilltip will host its first North American Fleet Days event May 21–22, 2026, in Fort Wayne, Indiana, bringing winter maintenance professionals together for product demos, technical training, and industry insights. Attendees will get a first look at new spreader and plow models for the 2026–2027 season while connecting with peers and Hilltip experts.
Read More
Surplus Snow & Fleet Equipment Heads to Online Auction in Wisconsin
A wide range of surplus snow equipment, trucks, and heavy machinery is now available through a timed online auction closing May 20. Contractors and municipalities have the opportunity to bid on plows, spreaders, and fleet vehicles from Maple Leaf Inc.
Read MoreSponsored

SIMA CSP Webinar Explores What It Takes to Build a Million Dollar Brand
The latest SIMA CSP webinar dives into a key question for contractors: what actually makes a million-dollar brand? The session breaks down practical strategies for building stronger positioning, improving customer perception, and driving long-term business growth.
Read MoreWado Enters the U.S. Market with High-Power Walk-Behind Snowblowers
Wado is entering the U.S. market with a different approach—bringing decades of Japanese engineering to high-powered walk-behind snowblowers designed to reduce labor, increase productivity, and simplify operation.
Read More
The 2026/2027 Snow Plow News Media Guide Is Now Available
The Snow Plow News 2026/2027 Media Guide is now available, offering brands a strategic way to reach contractors, fleet managers, and decision-makers actively researching equipment year-round—not just during trade show season.
Read MoreSponsored