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There’s No Off-season for Snow and Ice Manufacturers

You might think snow and ice equipment manufacturers take it easy in the summer—but the reality couldn’t be further from the truth. From forecasting sales and managing inventory to launching marketing campaigns and running cold-weather tests, the so-called “off-season” is anything but quiet. In this guest editor piece, Mark Klossner pulls back the curtain on what keeps OEMs busy long after the snow melts—and why getting it right in July makes all the difference in January.
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