The 4th annual SIMA Leadership Forum in Vail, CO, was a resounding success, drawing record attendance and offering attendees a breathtaking backdrop in the mountains. The event wasn’t just about the stunning scenery; it was about forging lasting friendships, building professional networks, and soaking up invaluable insights from industry leaders.
Septeember 3, 2024 | Staff Editor
Here’s a look back at some of the key takeaways from the forum.
Key Learnings from the Forum
Casey Brown, Boost Pricing:
Casey delivered a powerful message about the impact of even a 1% change in pricing. She challenged attendees to reconsider their approach to pricing—urging them to price with confidence rather than fear. Her session demystified the causes of underpricing and provided actionable strategies for improving pricing and boosting profits.
Steve Wheatcroft:
Steve’s inspiring journey from starting a landscaping and snow business to growing it into a multi-million dollar enterprise was a highlight. His session, “My Life in the Snow Business,” was packed with life lessons on pursuing passion in both business and personal life.
Joey Coleman on Customer Retention:
Joey shared his wisdom on the importance of connecting personally with your best customers. He emphasized that true connection goes beyond branded gifts—it’s about understanding and meeting the unique needs of your clients and friends.
Drew Petersen, “Feel it All”:
Drew’s presentation was a heartfelt exploration of mental health, sharing how one day, one person, or one action can change your perspective and make life worth living. His story resonated deeply, reminding us of the importance of mental well-being.
Save the Date for Nashville 2025!
With the 2024 forum behind us, it’s time to look ahead. Mark your calendars for August 24-26, 2025, when we’ll gather in Nashville, TN, for another round of learning, networking, and live music. Bring your growth mindset, love of learning, and a readiness to embrace new experiences.
The SIMA Leadership Forum in Vail was a memorable experience, and with Nashville on the horizon, we can only expect even greater things. Make sure you’re there to be part of the next chapter!
Visit SIMA for more information here.