Thomas Rehfeldt of Powersports Company in Beaver Dam, Wisconsin, shares why Sno-Way is a trusted partner, from reliable snow removal equipment and exceptional dealer support to solutions designed for customers who depend on their equipment every winter.
For Powersports Company in Beaver Dam, Wisconsin, Sno-Way is more than a snow and ice equipment supplier. It’s a partner that helps the dealership deliver reliable equipment, dependable service and versatile solutions for its customers.
In a new Sno-Way testimonial video, Thomas Rehfeldt of Powersports Company shares why the dealership chose Sno-Way, what makes its products stand out and how the partnership continues to support its business.
A Partnership Built on Versatility
Powersports Company became what it is today in 2010, when the current owner purchased the business. The dealership partnered with Sno-Way in 2013 and has since made its snow and ice equipment an important part of its product lineup.
As a dealership offering Polaris, Honda, Scag and Kubota equipment, Powersports Company serves customers with a wide range of needs. Sno-Way helps expand those capabilities, particularly when it comes to preparing Polaris vehicles for winter work.
“Snow-Way is a big part of how we make sure that Polaris is able to have that versatility, especially when snow is on its way in the winter season,” Rehfeldt said.
Support That Goes Beyond the Sale
For Rehfeldt, one of the biggest advantages of working with Sno-Way is the support the company provides when a customer needs service.
He recalled an unusual situation involving a hydraulic system that developed an issue. The necessary replacement part was not listed in the equipment diagram, making it difficult to identify and locate.
Sno-Way worked alongside the dealership to find the part and secure a replacement. The company also helped ensure the repair was covered under warranty, even though the part did not fall within the standard coverage.
“The communication back and forth was excellent. You couldn’t ask for more,” Rehfeldt said.
That experience reinforced the value of having a manufacturer that stands behind its products and supports its dealers when unexpected challenges arise.
Equipment Designed for the Job
Since hiring on with Polaris in 2021, Rehfeldt has seen firsthand the importance of matching snow removal equipment to the vehicle it’s designed for.
He explained that while some customers may assume a traditional truck plow will work on a UTV, the added weight can be too much for the vehicle’s chassis.
Sno-Way offers UTV plows designed with the appropriate weight and mounting systems in mind, helping dealerships provide customers with equipment that fits their vehicles and their intended applications.
The Sno-Way V-Wing plow, in particular, has become a popular choice among Powersports Company customers.
“When people actually install that on their Polaris, that’s all they want to talk about when they come into the store the rest of the year,” Rehfeldt said. “How smooth it is, how easy it is, no problems.”
Dependability for Customers Who Work in the Snow
For customers who rely on their equipment to make a living, reliability is essential.
Rehfeldt said the V-Wing plow and Sno-Way salters are especially popular with commercial customers who cannot afford to have equipment go down during a snow event.
Whether it’s an actuator failure, an electrical issue or another unexpected problem, downtime can mean lost work and lost revenue.
Sno-Way’s reputation for durability gives those customers confidence that their equipment will be ready when they need it.
“For the guys that are using it every day, that’s the sort of dependability, reliability that they need. And Sno-Way delivers,” Rehfeldt said.
Helping Dealers Educate Customers
Beyond equipment and service, Sno-Way provides resources that help Powersports Company showcase its products and educate customers.
Rehfeldt highlighted the company’s training opportunities, technical support, parts assistance and marketing materials as valuable resources for the dealership.
Having equipment available for demonstrations is another important part of the sales process.
The ability to install a plow or salter on a showroom vehicle allows the dealership to walk customers through how the equipment works and demonstrate its features firsthand.
“Sno-Way makes it very accessible to get a product right in line with a customer’s eyes and then have us explain what it does,” Rehfeldt said.
Why Become a Sno-Way Dealer?
For Powersports Company, the Sno-Way partnership combines dependable products with the support and resources needed to serve customers throughout the winter season.
When asked what he would say to other dealerships considering a partnership with Sno-Way, Rehfeldt offered a straightforward answer:
“Why aren’t you already a dealer?”
Watch the full testimonial to hear more from Thomas Rehfeldt about his experience with Sno-Way and the value of the dealership partnership.