Introduction to Norcast Weather and Media Group

Norcast Weather and Media Group combines human expertise with advanced technology to deliver hyperlocal, precise forecasts tailored to the needs of contractors, public works, and utility services. By blending real-world insights with cutting-edge tools, Norcast helps clients across the Northeast, Midwest, and Great Lakes regions make informed, timely decisions—saving valuable time and resources.

November 5, 2024 | Staff Editor

Snow Plow News recently had the opportunity to speak with Brian Ivey, a key figure at Norcast Weather and Media Group. Based in the Philadelphia area of New Jersey, Norcast started by providing weather forecasts for the local region. Over time, the company expanded its reach, offering hyperlocal, precise weather information through a variety of platforms, including a streaming channel, social media, and its website.

What Sets Norcast Apart

One of Norcast’s defining features is its unique blend of human insight with advanced technology. Brian Ivey explained that the merger of Neoweather with Norcast has significantly enhanced their resources, technology, and overall capabilities. “We provide detailed, specific forecasts for industries like snow contractors, public works departments, landscaping, and utilities, mainly across the Midwest, Great Lakes, Ohio Valley, and Northeast regions,” Ivey said.

The combination of human expertise with cutting-edge forecasting tools ensures that Norcast offers an unmatched level of accuracy. Their forecasts are tailored to the specific needs of various industries, allowing them to plan ahead with confidence.

Making Decision-Making Easier for Contractors

Norcast’s approach is centered on providing its clients with the peace of mind that comes from knowing exactly what to expect from the weather. “Norcast makes decision-making easier,” Ivey emphasized. “We allow clients to understand the exact timing and impact of weather. For example, they’ll know if there’s going to be a delay where it’s just wet ground for a while. This helps them avoid sending out crews too early or wasting materials, like salt, that might just get washed away.”

By offering this level of detailed forecasting, Norcast helps snow contractors and public works departments operate more efficiently, saving both time and resources.

The Human Element in Weather Forecasting

One of the key advantages of Norcast’s services is the human element. While many weather apps rely solely on automated models, Norcast blends technology with human expertise to produce more accurate and relevant forecasts. Ivey highlighted this, saying, “Weather apps can be inaccurate, bouncing between models, but we focus on blending the best technology with human insight. For instance, apps might show snow on the radar, but it could be ‘virga’—snow that evaporates before reaching the ground because the air is too dry. That’s something most models can’t capture accurately.”

This ability to provide more precise forecasts, particularly in complex weather situations, sets Norcast apart from other services. It’s this attention to detail that helps contractors and utility services make informed decisions.

Support and Services

Norcast doesn’t just offer accurate forecasts—it also provides extensive support. Their services include 24/7 telephone and email support, live chat, and a weather portal accessible from any device. From interactive radar to location-specific forecasts, Norcast ensures that its clients have the most up-to-date information available to manage their operations.

According to the company’s website, “Norcast is the leader with accurate forecasts that are easy to follow and understand. No decoding required! Our graphical forecast products ensure you have the full picture of the expected weather and any hazards that may impact your operation.”

To Learn more visit www.norcastconsulting.com.

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