Buyers Products Company has launched its inaugural All-Star Dogg program, a groundbreaking initiative aimed at supporting employees and their families by providing financial assistance for their children’s extracurricular activities. This program reflects Buyers Products’ commitment to its workforce by easing the financial burden of activities that foster growth, creativity, and community involvement.
Supporting Children’s Growth and Passion
The All-Star Dogg program helps cover the costs of registration fees, equipment, and other expenses for a wide range of activities, including sports, arts, music, swimming lessons, theatre, and outdoor education. By offering this assistance, Buyers Products is enabling employees’ children to explore their interests and passions without financial barriers.
“Extracurricular activities at an early age are important for our family, as they help balance work and home life while still giving my child fun learning experiences,” said Alana W., an employee whose son participates in swimming lessons through the program. “Being able to watch and participate in his lessons has been a great bonding time for the both of us, all without having to worry about the cost. I am so appreciative!”
Aligning with Core Values
The application process for the program included a unique requirement: employees’ dependents were invited to submit a 250-500-word essay explaining how their chosen activity aligns with Buyers Products’ core values—pride, teamwork, integrity, passion, innovation, and a sense of urgency.
“Buyers Products would not be where we are today without the hard work and dedication of our employees,” said Gwen Blagg, director of human resources. “The All-Star Dogg program is an opportunity for us to show our appreciation, not only to our employees but to their families as well. We’re honored to be able to help the children in our local communities explore their passions, whether it be dancing, swimming, playing soccer, or anything in between.”
A Strong Start
In its first year, the All-Star Dogg program saw participation from over 50 employees. Beyond financial contributions, Buyers Products provided each participating child with a special All-Star Dogg t-shirt, further fostering a sense of community and pride.
The company is already planning for the second annual All-Star Dogg program, set to launch in Summer 2025, with hopes of expanding its impact and reach.
About Buyers Products Company
Founded in 1946, Buyers Products Company has grown into a leading manufacturer and distributor in the work truck industry. Specializing in durable truck boxes, heavy-duty towing equipment, hydraulics, controls, and all-season trailer accessories, Buyers is known for its innovative SnowDogg®, SaltDogg®, and ScoopDogg product lines.
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