Winter Equipment, a producer of replacement wear parts in the snow and ice management industry, has announced Brian Liederbach as their new Vice President of Sales. Liederbach’s previous sales and product management experience comes primarily from the electrical components industry, holding positions at nVent (ERICO) and Arrow Electronics. With over two decades in sales and sales leadership positions in his prior industry, Liederbach should bring a fresh perspective to the snow and ice management industry.
Kent Winter, founder and CEO of Winter Equipment, shares why they brought Liederbach on as a member of Winter Equipment by saying, “Brian is a strong sales professional with success in customer-focused business environments.”
Unlike many in sales, Liederbach is also able to leverage a background in engineering. He earned his bachelor’s degree in manufacturing engineering from Miami University in Miami, Ohio. Liederbach later went on to earn a master’s degree in business management from John Carroll University in University Heights, Ohio.
If you are a current client of Winter Equipment, you can expect to see Liederbach focus initially on supporting and cultivating close relationships with those of you in their current customer base, and he hopes to show you their full range of products to service your needs. Expect Liederbach to also set a fresh strategic sales direction for a renewed focus in the municipal and contractor markets.
Winter is excited to see Liederbach as a new member on his team, saying, “We are happy to welcome Brian to the Winter family and are confident his proven sales experience will impact Winter’s bottom line.” Winter Equipment is nearing its third decade serving the snow and ice management industry, and we look forward to experiencing how Liederbach will further advance Winter Industries in serving the needs of contractors and municipalities alike.